It starts with the idea of a product or service. Next comes developing the product’s design, including its features, benefits, pricing, market channels, and packaging. These characteristics are complemented by marketing communications to prospective customers. Product design, marketing, and naming together represent your “brand.”

The name becomes your trademark or service mark and is the shorthand reference to your brand.

But a trademark much more than a reference; it also signifies the product’s character along with the desired consumer perception. In choosing a name, one creates an emotional link between customer expectations and consistency in customer satisfaction.

While it is critical that the name resonates with the prospective target consumer, it is equally important that the name is both distinctive and exclusive, so that it can be used without fear of stepping on someone else’s IP toes, and it can be registered and enforceable. Trademark protection, which starts with clearance, is the legal side of that link.

Never underestimate the importance of global brand management. Protect your good name.

Why Evoke Law?

Whether you are choosing a trademark, seeking guidance on the registrability of the trademark you selected, or working to enforce your intellectual property rights, Evoke Law brings specialized expertise, experience, and resources to offer intellectual property counseling that makes business sense. And, we like working with our clients and they like working with us!

Read more…We pride ourselves on the philosophy that your success is our success. We work diligently to prosecute applications through trademark offices around the world to obtain registration. When there is a status change in an application, we promptly communicate that update to the applicant. Our clients tell us that we are responsive and effectively communicate complex legal concepts in a way they can understand.

Our goal is to work with you to reach your goal.

We make registering a trademark affordable and painless.

Evoke Law offers start-ups, established multi-state operators, and new clients appealing flat-fee packages, pledging the highest quality of service, while minimizing unpleasant financial surprises. Of course, existing clients can utilize these same packages! We offer three packages: U.S. Basic, U.S. Deluxe, and Global.

Each of these packages includes clearance, which is essential to avoiding a likelihood of confusion refusal at a trademark office and averting a claim of trademark infringement in a demand letter, litigation, and/or an administrative proceeding. While it isn’t possible to guarantee that none of these issues will arise, we can do a lot to minimize challenges. Contact us for package pricing.

We also offer ala carte service options to assist clients at any stage of their brand protection. When we report on proposed actions, we provide strategy, costs, and estimated success rate, transparency allowing the client to make informed decisions.

The costs to register a trademark aren’t negligible, but an ounce of prevention is worth a pound of cure.

Our International Partners

From San Francisco’s Financial District, Evoke Law renders legal services on matters of trademarks, brand licensing, trade dress, copyright, Internet, and cannabis. With years of experience in the intellectual property field, Evoke Law has a well-established worldwide network of intellectual property counsel, wise in the ways of their countries’ sometimes bewildering procedures. Evoke Law will work with you to develop an international brand strategy.

Evoke Law–Supported with a global network of trusted partners.

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