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New domain deadlines, updated

New top-level Internet domain names–more than a thousand more specific replacements for .com—are now being delegated to their new owners at a steady pace. For trademark holders registered with the ICANN Trademark Clearing House, “sunrise periods” of typically 60 days are set aside for priority registrations of MYBRAND secondary domain names, such as mybrand.technology.  Those marks not registered at the Trademark ClearingHouse can still get in on general trademark claims for the next 90 days, and still before the domains go on sale to the general public. New TLD Domains Sunrise Claims General TM Claims  Start                    End Start                End .شبكة  Arabic “network” 10/31/13 12/29/13 12/30/13 3/30/14 .singles, .holdings, .guru, .clothing, .ventures, .bike, .plumbing 11/26/13 1/25/14 1/27/14 4/29/14 .photography, .lighting, .camera, .equipment, .estate, .gallery, .graphics 12/3/13 2/1/14 2/3/14 5/6/14 .menu 12/9/13 2/7/14 2/10/14 5/16/14 .uno 12/9/13 2/7/14 3/19/14 6/17/14 .みんな (xn--q9jyb4c) – Japanese “everyone” 12/9/13 2/14/14 2/21/14 1/1/38 .land, .today, .technology, .kitchen, .directory, .contractors, .construction 12/10/13 2/8/14 2/10/14 5/16/14 .tattoo, .sexy 12/11/13 2/9/14 2/25/14 5/26/14 .tips, .voyage, .diamonds, .enterprises 12/17/13 2/15/14 2/17/14 5/20/14 .recipes, .photos, .careers, .shoes 12/24/13 2/22/14 2/24/14 5/27/14 .cab, .domains, .limo 12/31/13 3/1/14 3/3/14 6/3/14 .company 12/31/13 3/8/14 3/10/14 6/10/14 .computer, .systems, .management, .center, .academy 1/7/14 3/8/14 3/10/14 6/10/14 .training, .email, .solutions, .builders, .support 1/14/14 3/15/14 3/17/14 6/17/14 .onl 1/14/14 3/15/14 4/17/14 7/16/14 .buzz 1/15/14 3/18/14 4/15/14 7/14/14 .онлайн, сайт  Russian “online” and “site” 1/16/14 3/18/14 3/25/14 6/24/14 .kiwi 1/16/14 3/17/14 3/18/14 6/16/14 .ruhr 1/21/14 2/20/14 3/27/14 5/25/14 .glass, .camp, . education, .institute, .repair 1/21/14 3/22/14 3/24/14 6/24/14 .pics, .gift, .link., .guitars 1/27/14 3/28/14 4/15/14 7/14/14 .build 1/27/14 3/28/14 3/29/14 6/28/14 .florist, .house, .international, .coffee, .solar 1/28/14...
Sunrise approaches: reserve your mark in the new domains NOW

Sunrise approaches: reserve your mark in the new domains NOW

Throughout 2013, I have obsessively focused on the new Top Level Domains (TLDs). And here is more recent news on the TLD front: sunrise periods for new TLDs—when trademark holders can reserve their protected marks before others can buy them up–are imminent. Sunrise periods will last at least two months. Based on currently available information, on October 31, 2013, the Sunrise registration period opened for the Arabic language TLD meaning “Internet” (transliteration .shabaka) On or about November 12, 2013, sunrise registration periods commence for: .bike .camera .clothing .contractors .equipment .estate .guru .holdings .lighting .plumbing .singles .voyage In December 2013, look for Sunrise registration periods for: .sexy .tattoo In January 2014, look for Sunrise registration periods for additional:  .christmas .guitars .link .photo .pics Other new TLDs expected shortly are: .careers, .construction, .diamonds, .directory, .enterprises, .gallery, .graphics, kitchen, .land, .ventures, photography, .shoes, .technology, and .today. This list will be updated as corresponding Sunrise registration periods are announced. Sunrise registration periods are reserved for registrations by owners of registered marks who have submitted their marks to the Trademark ClearingHouse. If you haven’t already instructed me to submit your registered marks to the Trademark ClearingHouse, now would be a great time to do so. In addition to being able to participate in Sunrise registration periods, there are other benefits to having a mark in the ClearingHouse. For more info on the ClearingHouse, please see my blog post at...
New TLDs debut; Refresh Web addresses NOW

New TLDs debut; Refresh Web addresses NOW

Many of my communications during 2013 focused on the new Top Level Domains (TLDs) that are just starting to appear publicly. While I understand that you may be skeptical and taking a wait-and and-see approach, please consider: 1. An interesting article, Call to Action: Prepare for New gTLDs 2. I saw the first television commercial for the new TLDs. Check it out at 1and1.com.  If I haven’t successfully conveyed the marketing opportunities these new TLDs offer, this presentation will help. 3. You can preregister for new domains, though ultimately the new TLD owner may restrict registrants, or charge outrageous fees to register these special domains. But just in case, I have preregistered for maryshapiro.law, maryshapiro.lawyer, maryshapiro.legal, and maryshapiro.attorney. No money down, no obligation to buy. Check out the top ranked new TLDs, based on preregistrations: I encourage you to consider the many ways you can make use of the new domains. You can browse groupings of new TLDs, such as business, entertainment, geographic, professional services, real estate, retail, ecommerce, community, web and technology, among other categories on sites such as www.1and1.com<http://www.1and1.com www.uniteddomains.com and www.newgtldsite.com This may be the your best opportunity to migrate to a shorter, more meaningful, or more memorable domain name, especially IF:. 1. You had to register a domain other than a .com domain, e.g., you could only register COMPANYNAME.NET, COMPANYNAME.BIZ 2. You had to add a generic term to distinguish your domain from another .com domain, e.g., COMPANYNAMELLC.COM or THECOMPANYNAME.COM, COMPANYNAMEONLINE.COM 3. Your business is aligned with any of the vertical channels (.shop, .online, .app, .med, .secure, .mobile, .network, .health, .camera, etc.) supported and promoted...
Sunrise soon? The time may REALLY be now to register at the Trademark ClearingHouse

Sunrise soon? The time may REALLY be now to register at the Trademark ClearingHouse

The new Internet generic Top Level Domain (TLD) scheme is now expected to launch as early as October 2013, though it looks like it may take three to five years for all of the new TLDs to launch. This update comes from Durban, Africa, where ICANN recently sojourned with the Internet community to discuss the status and projections introducing the new Top Level Domains. ICANN is adding to the 22 familiar TLDs we already know, including .com, .net, .org, and .edu. The new TLDs will include famous brand names (.ford, .microsoft, .google, .apple), generic terms (.health, .camera, .technology), geographic designations (.nyc, .paris, .berlin, .london), communities such as .catholic, .pharmacy, .Lamborghini, internationalized domain names (IDNs) in Latin characters, including .casa (Spanish for house), .vin (French for wine), and .versicherung (German for insurance) as well as new TLDs in non-Latin characters, such as .购物 (Chinese for shopping), .ファッション (Japanese for fashion), .קום (Hebrew for .com). Since 1,930 applications were submitted in 2011, the applicants and the proposed TLDs have gone through evaluation, objections, contentions, prioritization, and auctions. Nearly 1,300 applications have been approved by ICANN as of July 28, 2013. The hypothetical journey for the first new TLD still involves ICANN Negotiating/Contracting with the Applicant, Testing, and Delegation-—awarding and turning over the TLD to the successful applicant. But even after delegation, there are at least two steps that come before launching the TLD publicly: 1. SUNRISE NOTICE  For one month before offering domain names in a new TLD, there will be at least a one month preannouncement for each SUNRISE PERIOD for each TLD. 2. SUNRISE PERIOD  For at least two months, trademark owners can...
Bye-bye Dotcom?

Bye-bye Dotcom?

The Internet is getting a facelift. By the end of 2013, the first of more than 1400 new applied-for Internet addresses will pop up in place of that old friend “.com” as the Internet authority ICANN awards new top-level domains. If you’re one of many who didn’t get the dotcom address you wanted, here comes half a ton of new top-level domains to the rescue. With more than a thousand unique new web address “opportunities” comes the Cheshire cat’s question to your organization: Who are you? Where should your organization be in the new Internet taxonomy? Or is the problem that you can—and maybe should—register in many new TLDs? Is your venerable mybusiness.com the best way to connect with your customers, or should your auto-related business get into a snazzy new domain like mybusiness.auto or mybusiness.cars as part of this new online marketing paradigm? Answering that question entails reexamining who you are in this brave new Internet. And yes, there is a .WTF proposed as a top level domain—more about that later. So get ready to say hello to new worlds on the Web, what business media are calling the “big bang” of domain names. The new gTLds include commercial categories of broad general interest: .play .dog .career .camera .health .fishing .wedding .clothing .gay .yachts Some of the new bTLDs are familiar brands .apple .delmonte .samsclub .fiat .showtime .mcd &.mcdonalds .aaa .chase .epson .godaddy Many new gTLDs define themselves by geography .helsinki .tokyo .paris .broadway .swiss .budapest .berlin .africa .melbourne .nyc Of course, a slew of new gTLDs aim directly at e-commerce: .cloud .app .web .site .blog .chat .digital...
The Time Is Now: Trademark ClearingHouse Opens March 26, 2013

The Time Is Now: Trademark ClearingHouse Opens March 26, 2013

At long last, the new Internet generic Top Level Domain (gTLD) scheme is launching as early as April 2013. In addition to the ubiquitous .com, .net, .org, and .edu domains, the Internet Corporation for Assigned Names and Numbers (ICANN) has opened the word after the dot (that’s the top-level domain) to generic words and brand names. [The application window for new gTLDs closed in 2011 and is not yet known when/if they will open it up for additional gTLDs.] The new gTLDs are touted as creating new opportunities for online branding and have the potential to drive consumer traffic in new directions. Some believe that the new .DOT portals may facilitate new search paradigms on the Internet. For example, if .camera launches, will the search algorithm on popular internet browsers be changed to look at the content on the domain names ending with .camera? Or, might one of the popular search engines create a new marketing scheme for the owners of the new .gTLDs so that their listings are highlighted in the search results in some way? Some of the applied-for gTLDS that may be of particular interest are: .android .camera .ecom .equipment .health .pharmacy .technology .solutions Here’s the complete list of applied-for gTLDS. There are some foreign language gTLDs that may be of interest. The time is now to consider where on the Internet you might want to appear to market your products virtually. If you would like, I can draft you an offensive and defensive plan. By offensive, I mean where to register your mark as a domain under new gTLDs, if that is where you see...