The Legal Edge in Branding ®
Why Evoke Law?
Never underestimate the importance of global brand management. Protect your good name.
It starts with the design of a product or service. Next comes developing the product’s character, including its benefits, features, pricing, availability, and packaging. These characteristics are complemented by communications to prospective customers. Product design, marketing, and naming together represent your “brand.”
The name becomes your trademark or service mark, and is the shorthand reference to your brand. But a trademark much more than a reference; it also signifies the product’s character along with the desired consumer perception. In choosing a name, one can create an emotional link between customer expectations and consistency in customer satisfaction. Trademarks and service marks are the legal side of that link.
Our Goal
Our goal is to work with you to reach your goal.
Whether you are choosing a trademark, seeking guidance on the registrability of the trademark you selected, or working to enforce your intellectual property rights, Evoke Law brings the resources and expertise, offering intellectual property counseling that makes business sense.
Partners
Armed with a global network of trusted partners.
From San Francisco’s Financial District, Evoke Law renders legal services on matters of trademarks, licensing, trade dress, copyright, publishing, Internet, and cannabis. With years of experience in the intellectual property field, Evoke Law has a worldwide network of intellectual property counsel, wise in the ways of their countries’ sometimes bewildering procedures. Evoke Law will work with you to develop an international brand strategy.