When a trademark is infringed, an owner understandably feels violated and angry. Notwithstanding this reaction, it is...
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Ornamental Use Refusal: Using Your Brand as a Trademark Versus Decoration
Historically, clothing is one of the most commonly applied-for categories of goods at the USPTO. However, demonstrating...
Avoid Selecting Trademarks in a Crowded Field
When selecting a trademark, the goal to choose a mark that is both distinctive and exclusive. Distinctiveness refers to the...
Trademarks for Packaging in China
As a general rule, it is best to seek statutory trademark protection offensively for the goods/services in the countries...
Minor Variations in Trademarks
The key to building a strong brand starts with the selection process. Your brand may be the first message that current and...
BREXIT Update: EU Trademark Applications & Registrations
BREXIT was finally implemented on January 31, 2020. What does this mean for your European Union (“EU”) trademark...
Conceptual v. Commercial Trademark Strength
The “strength” of a trademark relates to how likely a mark is to be remembered and associated in the public’s mind with the...
Principal vs. Supplemental Trademark Register
In our recent blog post, we discussed important characteristics of marks to be considered during the selection process. The...